"go big or go home...just like your dreams!"

The CITVC Bouquet

We recently had the opportunity to speak with Paulina Nieliwocki, the owner of Blue Jasmine Floral. This conference was a wonderful opportunity to disconnect and enjoy the beautiful colors and flowers Paulina was using during her demonstration. The conference was extremely therapeutic and insightful. Not only did we learn about the floral industry, but Paulina even shared her mantra when it comes to creating bouquets; “go big or go home, just like your dreams”. 

This happened to be my favorite conference we’ve had since we’ve been in quarantine because Paulina was very open and casual with us. She was willing to answer all of our questions and teach us more about what she does everyday. (My favorite part had to be when she showed us a flower on screen, and I knew the name instantly!) She shared her thought process while creating a floral arrangement and the design elements such as dimension, height, and color palettes. During her demonstration, we were able to see the gears turning and her creative side taking control.

Her pieces are so unique and I had never been exposed to such intricate floral designs before. I quickly followed Blue Jasmine Floral on instagram and scrolled through their previous posts to better understand their work and aesthetic. This was something Paulina also mentioned during our conversation. She emphasized the importance of consistency on social media and how that translates to reliability when customers are looking through your platform. I was especially intrigued about learning more about social media especially since I was running the yearbook account during the school year as well as occasionally posting on the CITVC account. 

This conference with Paulina was a wonderful time and chance to reflect.